The Difference between Translation and Localization Services
With an increasing demand for global marketing, there are more translation and localization services today. It is quite normal for marketers to be unaware of the differences between the two technical terms. Translation and Localization services may seem the same things but in terms of use, they are quite different. The Importance of Translation and Localization Services Before understanding the difference between the two technicalities, it is better to understand why there has been an increased amount of more technical translation agencies alongside various localization agencies. There are numerous reasons why marketers hire a suitable translationand localization agency. The first reason is to increase the customer engagement for their business. This is because many international clients prefer to read content in their local languages. To accommodate this, the content has to be translated and localized at the same time for maximum communication and response purposes. Anot